TrendSet Munich:
a concept of success
What makes TrendSet so successful as an International Trade Fair for Interiors, Inspiration and Lifestyle? Why do around 65,000 trade visitors come to Munich every year to order the latest trend products? Why are all the major manufacturers in the industry represented here as exhibitors?
One reason for this is Munich’s outstanding trade fair location. From a geographical point of view in Europe, the Bavarian state capital is conveniently located. In addition to its good location, Munich’s esprit and infrastructure also attract high-quality clientele.
As one of the world’s most modern exhibition centres, Messe München also sets standards in terms of functionality, service and communication possibilities. The modern exhibition halls (hall area: 180,000 m², outdoor area: 360,000 m²) and the efficient technical infrastructure create efficiently usable exhibition areas. Visitors can easily find their way around the exhibition grounds. The bright, clear and clearly structured architecture follows state-of-the-art standards. The excellent transport infrastructure means short distances and fast transport times for exhibitors and visitors. This makes the journey – whether by car or underground – quick and easy.
As a trend platform, TrendSet also makes the trends of the coming season available to exhibitors and trade visitors as early as possible. Already at the end of each trade fair, with its new central motif, key trends and colour cards, TrendSet provides an outlook on the coming creative directions. Via the TrendSet Trend Blog and in the social media channels of TrendSet, exhibitors and trade visitors can obtain comprehensive information about the latest trends and products in the Interiors & Lifestyle segment for the coming season before the next trade fair.
Three pillars of success
TrendSet´s success is based on three solid pillars:
1. customer-oriented pricing
2. fair productivity and
3. trend observation.
Thanks to the customer-oriented pricing for exhibitors and trade visitors and the focus on contact initiation, cultivating contacts and ordering as basis for a successful trade fair participation for exhibitors and visitors, TrendSet pays off easily.
TrendSet is the most successful and largest trade fair of its kind in the southern German-speaking region. The TrendSet exhibitors present around 2,500 brands and collections from around 40 countries around the world.
In addition to perfect organisation for TrendSet, customer orientation also means taking up changing requirements and translating them into new additional offers. The Topic Areas are a good example. TrendSet Newcomer, TrendSet Bijoutex and TrendSet Fine Arts are the answer to new trends in product range presentation. Here, overlapping themes have their own exhibition space, offering exhibitors access to new markets and sales forms. This is where TrendSet is a door-opener.
The preview concept offers even more possibilities, as the products for the season after next can be presented directly at the stand and provide early trend information. This is what the TrendSet understands by demand-oriented assortment design.
The clearly structured trade fair also ensures increased productivity and efficiency. With its high diversity of product ranges and stringent exhibitor qualification in the market, this structure is particularly attractive and will soon pave the way for exhibitors to new forms of sales, such as social selling.
With comprehensive trend research, TrendSet also publishes all the important creative directions and trends for the sector six months before the start of the season, making it every year the first trend and ordering fair in Germany. The trend outlook is based on the exhibitors’ own research and information and can act as a trend guide and purchasing aid for trade fair visitors. The trends are published at an early stage in the TrendSet TrendBlog and the TrendSet Journal with corresponding exhibitor products. Together with the TrendSet Planner, this is sent out before the fair to over 40,000 qualified contacts who can thus prepare themselves optimally and save time at the fair.
Three pillars of success
TrendSet´s success is based on three solid pillars:
1. customer-oriented pricing
2. fair productivity and
3. trend observation.
Thanks to the customer-oriented pricing for exhibitors and trade visitors and the focus on contact initiation, cultivating contacts and ordering as basis for a successful trade fair participation for exhibitors and visitors, TrendSet pays off easily.
TrendSet is the most successful and largest trade fair of its kind in the southern German-speaking region. The TrendSet exhibitors present around 2,500 brands and collections from around 40 countries around the world.
In addition to perfect organisation for TrendSet, customer orientation also means taking up changing requirements and translating them into new additional offers. The Topic Areas are a good example. TrendSet Newcomer, TrendSet Bijoutex and TrendSet Fine Arts are the answer to new trends in product range presentation. Here, overlapping themes have their own exhibition space, offering exhibitors access to new markets and sales forms. This is where TrendSet is a door-opener.
The preview concept offers even more possibilities, as the products for the season after next can be presented directly at the stand and provide early trend information. This is what the TrendSet understands by demand-oriented assortment design.
The clearly structured trade fair also ensures increased productivity and efficiency. With its high diversity of product ranges and stringent exhibitor qualification in the market, this structure is particularly attractive and will soon pave the way for exhibitors to new forms of sales, such as social selling.
With comprehensive trend research, TrendSet also publishes all the important creative directions and trends for the sector six months before the start of the season, making it every year the first trend and ordering fair in Germany. The trend outlook is based on the exhibitors’ own research and information and can act as a trend guide and purchasing aid for trade fair visitors. The trends are published at an early stage in the TrendSet TrendBlog and the TrendSet Journal with corresponding exhibitor products. Together with the TrendSet Planner, this is sent out before the fair to over 40,000 qualified contacts who can thus prepare themselves optimally and save time at the fair.
Discover, inform, order in 15 Interiors & Lifestyle Fair Areas
At TrendSet, exhibitors give insights on the new trend products for the coming season. 15 Interiors & Lifestyle Fair Areas at TrendSet in Munich will provide trade visitors with plenty of inspiration for living, eating, leisure and giving. Here, buyers and top decision-makers from all forms of retailing have the opportunity to obtain information at an early stage and place orders directly.
Furniture & Lighting
Furniture, Storage, Luminaires
Decorations & Accessories
Home Accessories, Home Décor, Living
Furnishings & Design Objects
Interior Living, Design Objects, Exclusive Products
Home & Textiles
Home Textiles, Fabrics, Textiles for Children
Fashion & Jewellery
Fshions, Accessories, Jewellery & Timepieces
Beauty & Wellness
Cosmetics & Fragrances, Beauty Accessories, Wellness Articles
Kitchen & Tabletop
Dishes, Tableware, Glassware, Household Goods
Food & Drink
Fancy Food, Luxury Food, Food
Kitchen & Tabletop
Geschirr, Glaswaren, Haushaltsbedarf
Food & Drink
Delikatessen, Genusswaren, Lebensmittel
Floristry & Garden
Ceramics & Glass, Garden Furniture, Decorations & Artificial Plants
Christmas & Seasonals
Festive Decorations, Christmas Decorations, Easter Decorations
Gifts & Fun
Gift Articles, Decorative Articles, Party Articles & Gag Gifts
Spirituals & Souvenirs
Souvenirs, Devotional Objects, Spiritual Products
Stationery & Papery
Writing Instruments & Paper, Gift Articles, Cards & Prints
Office & School
Office & School Supplies, Calendards, Labels
Hobbies & Toys
Craft Supplies & Hobby Articles, Toys, Cuddly Toys & Dolls
Stationery & Papery
Writing Instruments & Paper, Gift Articles, Cards & Prints
Office & School
Office & School Supplies, Calendards, Labels
Hobbies & Toys
Craft Supplies & Hobby Articles, Toys, Cuddly Toys & Dolls
Topic Areas
The TrendSet Topic Areas address specific trends and demands. TrendSet Newcomer, TrendSet Bijoutex and the TrendSet Fine Arts are the answer to new trends in product range presentation. Here, overlapping themes have their own exhibition space, offering exhibitors access to new markets and sales forms.
TrendSet Newcomer
Topic Area for Start-ups & Locals
At TrendSet Newcomer, the Topic Area for Start-ups & Locals, you can discover small, innovative and local companies. Here, first-time exhibitors and companies present their promising, regional, fair, handmade and sustainable products. The TrendSet Newcomers thus ensures that there are always new, interesting exhibitors at TrendSet and thus make their market entry. To ensure that this Topic Area can permanently change creatively, exhibitors are only allowed to take part twice. After that they can exhibit regularly at the TrendSet.
TrendSet Fine Arts
Trade fair for contemporary fine art in Munich
TrendSet Fine Arts offers space for more inspiration, more encounters and more attention through and for art. Promising artists show their works from the fields of painting, photography, sculpture, drawing, and graphics. At TrendSet Fine Arts, gallery owners, auction houses, art dealers, architects, interior designers, and trade visitors from the interior and lifestyle sector find aspiring artists, creative exchange and new possibilities of using art for their businesses or their collections.
TrendSet Bijoutex
Topic Area für Modeschmuck, Beauty und Fashion
At TrendSet Bijoutex, the trade finds the latest trends in fashion jewellery, beauty, fashion and accessories. National and international exhibitors present a wide range of stylish and high-quality fashion jewellery, as well as the latest products from the fashion and beauty sector. From jackets and dresses to shoes and matching accessories such as bags, belts and scarves, there is a colourful mix to see and order at TrendSet Bijoutex. Partly an immediate order is also possible. Beauty products complete the range exhibited.
Dates, Facts and Figures
TrendSet – International Trade Fair for Interiors, Inspiration, Lifestyle
2x yearly
TrendSet takes place
Economy
strong location
High-performance technical
infrastructure
International
exhibition location Messe München
Sufficient
parking
High-performance technical
infrastructure
Good
transport connections
18 exhibition halls
modern and best equipped
15
Interior & Lifestyle Fair Areas
2x yearly
TrendSet takes place
Economy
strong location
High-performance technical
infrastructure
International
exhibition location Messe München
Sufficient
parking
High-performance technical
infrastructure
Good
transport connections
18 exhibition halls
modern and best equipped
15
Interior & Lifestyle Fair Areas
Top20 countries of attendees
Visitor development of TrendSet
- Austria
- Switzerland
- Italy
- Czech Republic
- France
- Netherlands
- Denmark
- Luxembourg
- United Kingdom
- Spain
- Liechtenstein
- Slovenia
- Slovakia
- Belgium
- Poland
- Portugal
- Ireland
- Lithuania
- India